Last updated: September 11, 2025
Introduction
Village 37 (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website village37.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.
Collection of Your Information
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Personal Data
Personally identifiable information, such as your name, shipping address, billing address, email address, telephone number (including mobile phone number), and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as making purchases, downloading digital goods, or accessing tutorials. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the Site, such as completing purchases or accessing premium content.
For physical goods purchases, we collect shipping addresses to facilitate delivery. For orders totaling 100 RMB or more, we provide free shipping throughout China. We may also collect your mobile phone number and personal name as part of the standard e-commerce framework to process orders, verify identity, and communicate about shipments.
Derivative Data
Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
Financial Data
Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor(s), and you are encouraged to review their privacy policy and contact them directly for responses to your questions.
Device Information
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as Device Information.
We collect Device Information using the following technologies:
- Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier.
- Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
By Personal Information in this Privacy Policy, we are talking both about Device Information and Order Information (including name, addresses, phone numbers, etc.).
How Do We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). For digital goods such as .schem, .schematic, .nbt files, 3D models, and textures, we use this information to grant access and downloads. For physical goods, we use shipping addresses to deliver items and apply free shipping for qualifying orders (100 RMB or more within China).
Additionally, we use this Order Information to:
- Communicate with you regarding orders, tutorials, or updates.
- Screen our orders for potential risk or fraud.
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products, services, or game-related content (e.g., mod tutorials, building guides, redstone mechanics).
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we may share shipping information with logistics providers for delivery purposes.
We also use analytics tools to help us understand how our customers use the Site.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by contacting us.
Your Rights
You have the right to access the personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us.
Please note that your information may be transferred outside of your region, including to servers in other countries.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Minors
The Site is not intended for individuals under the age of 13.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.